Web1 May 2014 · Drawing from the communications literature, parasocial interaction (PSI) theory is used to help explain a brand's success in developing strong ties with consumers through social media and provides insights on how to preserve intimate relationship feelings in light of the increasing movement towards response automation. Web31 Dec 2024 · Extending research on the development of parasocial relationships (PSR), the present study fits into a long line of research beginning with Rubin and McHugh’s (1987) seminal work investigating the how communication, liking, and intimacy interact as audiences form relationships with mediated characters.
(PDF) Parasocial Interactions and Relationships with
Web18 May 2009 · The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial … Web11 Feb 2024 · In the study, firstly, the nature and premises of the concept of parasocial interaction are mentioned, and then the similarities of this interaction with interpersonal … equipment marketing inc
Development of parasocial interaction relationships. - APA PsycNET
Web1 Jan 2016 · Parasocial interaction is a concept that remains popular among those who study media and media effects. Originally put forth by Horton and Wohl (), parasocial interaction referred to a media user's reaction to a media performer such that the media user perceives the performer as an intimate conversational partner.A sense of … Web7 Apr 2024 · Currently, in many realms, such as entertainment and marketing communications, human influencers have been replaced by virtual ones. As a result, marketing researchers are devoting more attention to the use of virtual influencers. The current study investigates predictors affecting the effects of virtual influencer advertising. … WebParasocial interaction has been studied most often using television personalities such as newscasters or soap opera characters (Giles, 2002). Fans grow to know media figures … equipment modifier ocarina of time